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Bow  Valley  Elves


Since 2012, the Bow Valley Elves have been coordinating with the high school students and the community at large to connect with seniors at Christmas time. The program was founded by the owners of Rusticana and is run in conjunction with the Bow Valley Christmas Spirit Campaign.

You will find Bow Valley Elves Christmas trees set up in a few schools and local businesses in Canmore - the busiest tree is right here at Rusticana. These trees have tags hanging off them.  Each tag is a requested gift wish from a senior resident of the Bow Valley.


We invite you to join students and other community members in visiting a tree, choosing a tag, and purchasing a gift to warm the holidays for a senior in the Bow Valley.

Purchased gifts can be dropped off where Bow Valley Elves trees are found or at Rusticana in a decorative gift bag. Please include the gift request tag with the gift so we can make sure it goes to the right person.


We thank the community for their overwhelming support every year in helping us bring joy to the seniors in our community.  


W h y   w e   c a r e . . .

We live in this community.

We love this community.

We give back to make our community a better place for everyone.


H o w   W e   G i v e   b a c k...

Rusticana sponsors and donates to multiple events and businesses within the community.  Over the years we have sponsored the following:

  • Canmore Minor Soccer

  • Bow Valley Eagles Hockey Team

  • CanGolf Team

  • Canmore Golf Club Commercial League

  • Canmore Golf Club Junior Program

  • BIA Ride to Work Sponsorship

  • Rocky Mountain Adaptive

  • Canmore Daycare

  • WildSmart Bow Valley

  • Canada Day Fun Run

  • Bow Valley Christmas Spirit Campaign and Bow Valley Elves (more info to the left)

  • Canmore Curling League

  • Exshaw Fun Day

  • OLS Graduation party

  • community Halloween and Mardi Gras events

  • Canmore Folk Festival

  • Pinetree Players

  • Canmore Seniors Association

  • Canmore Highland Games Society


  • Rusticana accepted and matched all donations during the Covid shutdown to provide produce/market boxes to families in need. 8 produce boxes a week were provided for a total of 300 boxes in the Spring of 2020.

  • In 2016 we raised $7000 to build a house in Nicaragua with the community high school students and the Together Works Society.

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